State of the Industry-NEGATIVE MEDIA PERCEPTIONS

Mar 16, 2017

“We have to get into the times in terms of having a two way communication dialogue not only with decision-makers and health authorities, but the public as well. There are still a lot of perceptions about what the LTC industry is and is not; a lot of it is misaligned.”-DANIEL FONTAINE


“I think the industry is doing its part. The staff are the unsung heroes of the system. It’s up to us as citizens not to buy into the negativity.” –CANDACE CHARTIER


“We often shy away from using the media to our strategic advantage. We need to develop those skills and partner with those who have those skills so that we can better utilize the media to get different messaging out.” –DEBRA BOUDREAU


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THE PARTICIPANTS

WHAT IS THE NUMBER ONE ISSUE FACING LONG-TERM CARE TODAY?

WHAT IS THE MOST POSITIVE THING ABOUT THE INDUSTRY?

WHAT DOES THE GOVERNMENT NEED TO DO TO IMPROVE LTC IN CANADA?

WHAT DOES THE EVOLUTION OF LTC LOOK LIKE IN THE FUTURE?

WHY DO YOU ENJOY WORKING IN LONG-TERM CARE?

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