Social media like Facebook and Twitter can be a great way to connect with your residents' families and the community at large. So how can you be effective with this tool?
Here are a few best practices.
1. Don't Overcommit
Don't have time for Facebook, Twitter, Youtube, Instagram and more?
Then don't attempt to use all of them. Pick your one main social media tool and if you want to use the others sporadically (like the occasional Youtube video) then go for it.
2. Set Expectations
This ties into the first point. Don't post on Facebook everyday if that's something you can't sustain. Instead, determine how much time you have and post accordingly. Even if you just post once a week, people will come to expect that post every week.
3. Have a great website or blog
Social media is a great way to drive traffic to your website or blog. But it's important to have a good website/blog for people to read, learn more or check out great pictures. I always say that your website is like your foundation for online communications.
4. Get permission
Sharing cute snaps of your residents on Instagram is always fun but make sure you get permission first! The resident or family member may not want to be on the Internet.
5. Have fun!
Show your facility in all its glory! Share resident and staff stories, pics of recent activities and events and more. Mix it up and give people a picture of what life is like in your facility.
What are some of your social media best practices?