Sep 8, 2015
The long-term care industry is one of those industries where bad news gets media attention more than good. Rarely are long-term care homes in the media for all the good things they’ve done.
So what do you do if the negative spotlight is turned on you?
1.Don’t shy away from the situation
Whatever the situation is, when dealing with media, face it head on. Address the situation clearly and concisely in your statements. Don’t try to bluff or pretend the situation hadn’t occurred because it makes you look less than honest or as if you have something to hide.